This week is an important week for medical tourism in Sweden, on the 20 October IMED hospitals were present at the Scandinavian Medical Tourism Conference in Stockholm. A busy day of networking and presentations from various speakers worldwide sharing their insight into this growing sector and where representatives from IMED were able to meet many others from the industry and share experiences.

The conference aimed to draw together interested parties to pave the way for access to quality healthcare in EU and bridge information gaps to help increase patient empowerment and choices highlighting the European Cross border health directive for mobility throughout Europe and connect Scandinavian patients to international care providers.

Alongside IMED other representatives were present including SpainCares, the Director of Turespaña in Sweden and representatives from other countries worldwide as well as different personalities from Universities and medical associations

Parallel to this event, the Senior Stockholm, 3rd age exhibition targeting the 55 + age group is also taking place from the 20 – 22 October, a lifestyle event for the general public which has been running now for over 20 years, the popular event attracts more than 12,000 visitors and includes a section on health care and wellness.

The Senior Stockholm fair has a solid attendance with more than 200 exhibitors: Travel & Tourism, Housing & Services, Health & Social Care, Facilities, Health & Beauty, and Leisure & Culture. Services directed towards Swedish people above the age of 55 years old – more than 3 million. Seniors have increasingly long and active lifestyles, are eager and inquisitive travellers, with time and financial resources, looking to improve quality of life.